External Manufacturing Playbook

In this series of three 2.5 minute microlearning videos and one interactive pdf, the challenge was to not only give people the knowledge and skills they needed to shift to a new External Manufacturing Supplier Selection process, but also to get buy in from a very skeptical audience.

I really wanted to ditch the status quo in order to make our learners suprised and excited. To do so we focused on elevating excitement and fun. Knowing my audience, I wrote a script in a casual tone and ditched the traditional professional wordy lingo, and turned what could be dry information into a fun video that people actually go out of their way to rewatch. I selected and edited music together that brought life to the video by starting mundane, featuring a dramatic pause, and then swapping to a sudden burst of excitement when introducing the new process. This project was recognized and I was awarded for my innovative and impactful work.